Posts from the ‘Healthy Economics’ Category

Blue Garnet’s pro tips for every social enterprise

 

By Sofia Van Cleve

Building an impactful social enterprise is far from easy. Through the ups and downs of Blue Garnet’s 15+ years working in social impact consulting and building our own social enterprise, we’ve learned some huge lessons in social entrepreneurship the hard way. In late April, we had the chance to talk about these learnings at Social Enterprise Alliance-LA’s new event, the Professional Services Night. Along with six other volunteering organizations—spanning social media, tech, law, and strategy consulting—Blue Garnet was happy to provide our pro bono help to the participants.

 

The creativity and passion we saw during the night got us super excited about new social enterprises in LA and wanting to share some tips with social entrepreneurs at large. Our co-founder, Way-Ting Chen, and the attendees explored how to improve their existing organizations or build their entrepreneurial dream with an eye for impact. Daniel Nash, a music composer and web designer, said Way-Ting’s help was “Phenomenal—I got the next steps for my business idea and steps down the line that I had no idea about. She helped me think ahead and know what resources I need to connect with and when I will need them.” We loved chatting with people like Daniel (and not just because he gave us the nicest compliment in the entire world!), but we don’t want to be stingy with our advice. So we’re going “open source” with our recommendations, hoping they’ll help other social enterprises out there, too.

 

If you want to maximize your impact and develop a high-performing organization, you need to make sure your organization has the following four components.

What You Need to Know About Impact as a Social Entrepreneur:

  1. Organizational clarity: Start with the end in mind. What impact are you trying to achieve through your social enterprise? What are the top three things YOU need to do really well to get there?
  2. Shared Leadership: Bring others on board to do this together and build your team to complement your strengths.
  3. Healthy Economics: Align your business model to your goals by focusing on who your target client is, what you offer them that truly makes a difference, and how you can afford to do so over time.
  4. Accountability for Results: Define your 10 key measures of success related to both impact and performance. Gather and analyze relevant data for insight, then iterate your strategy.

It’s okay if you don’t have all of these right now. The good news is that you can build them over time. If you have questions or want to build these for your organization, please contact us at sofia@bluegarnet.net.

 

We hope that the Services Night and Blue Garnet sharing these four tenants of impact will inspire social entrepreneurs in LA and beyond!

 


A special thanks to SEA-LA and Danny Brown for organizing this event, and West Monroe Partners for hosting! Thanks also to Daniel Nash for your incredibly kind words (we’re still blushing!).

Nurture Your Inner Learner With Three McAdam Award Finalists

by Taylor Chamberlin 9/1/14 (updated 10/8/14)

Have you read any inspiring, insightful, or downright useful books on nonprofit management lately? If so, odds are it was a nominee  for The Terry McAdam Book Award. This annual award program, which honors Terry McAdam, who devoted his life to improving the nonprofit management field, selects the nonprofit sector book that best shares knowledge and builds the social change movement. Blue Garnet’s Jennifer Shen is thrilled to be a member of the selection committee, which announced a winning nominee at The Alliance for Nonprofit Management National Conference on September 17-19th in Austin, Texas.

We at Blue Garnet have an innate love of learning, so we strive to cultivate a similar curiosity in others. That means it’s that time of year once again (see last year’s posts here and here) to nurture your inner learner by sharing the 2014 McAdam Book Award finalists.

Creating Value in Nonprofit-Business Collaborations book coverCreating Value in Nonprofit-Business Collaborations: New Thinking and Practice (by James E. Austin and M. May Seitanidi)

Everywhere you turn, the nonprofit sector is buzzing about how collaboration can improve the work that we do. This timely and important contribution answers the all-important question, “What the heck is a value proposition?”, then gives practical advice for thinking about partnerships through a collaborative value framework. Austin and Seitanidi have a “pracademic” approach, sharing insights and guidance by balancing case studies, evidence of effectiveness, and storytelling. You can read more about transformational nonprofit-business partnerships by purchasing their book here.

Content Marketing for Nonprofits Book Cover

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (by Kivi Leroux Miller)

In this outcomes-focused world, it is critical to know how to effectively share your story. Content Marketing for Nonprofits can serve as your handbook on creating a communication strategy that will help you climb up the “engagement ladder” to inspire behavioral change. Many organizations find creating a marketing strategy intimidating, but Miller’s approach makes communications mapping accessible.  You can purchase Content Marketing for Nonprofits here!

 The Last Virtual Volunteering Guidebook book coverThe Last Virtual Volunteering Guidebook: Fully Integrating Online Service into Volunteer Involvemen(by Jayne Cravens)

Volunteers are critical to the success of many nonprofits, but all too often organizations don’t have a strategy in place for volunteer management. We believe that meaningful volunteer engagement can become a strategic advantage– we even highlighted our partnership with a foundation helping to build volunteer management capacity in our last newsletter. We were heartened to see a guidebook with up-to-date insights and advice on integrating online activities into volunteer management, especially considering the rapid change and innovation of the last decade. If you seek a easy-to-use and forward-thinking guide to integrated volunteer involvement, look no further! You can purchase The Last Virtual Volunteering Guidebook here.

Now it’s your turn: Have you read anything lately that you think deserves an award? What do you think about the 2014 McAdam Book Award finalists? Let us know by commenting below!

Update: the winner is…drumroll please… Kivi Leroux Miller for Content Marketing for Nonprofits! Read more about her work and this year’s McAdam Book Awards here. Congrats Kivi!

Beyond Satisfaction, Learn What Your Clients Value

Who really does client surveys these days? Well, we do! And most other learning organizations. Find out what we learned from ours, and how we are using it to help serve our clients and the sector better.

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How to Be Exceptional in 4 Easy Steps

You work hard to create social change in your communities, for those most in need and those who have fallen through traditional safety nets in our society. But at some point, you need more than the passion and commitment that drive your work.

Challenges emerge. You plateau. It happens to all of us.

So what does it take to achieve great impact over good enough?

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Moving Our Own Needle: Adapting Blue Garnet

What happens when the changing environment forces a firm to re-evaluate their business model and impact? Innovation! Well, as long as that firm is willing digest the learning and course correct... Take a peek at some of the things we learned at Blue Garnet this last year.

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“The Price is Right!” Or is it…?

Although learning about pricing probably makes you want to cry a little on the inside, it is incredibly important to an organization’s success and actually includes a lot of creativity, psychology, and drama.

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3-Minute to Win It

Last week, a few of my Blue Garnet colleagues and I had the privilege of attending the Southern California Grantmakers (SCG) and Los Angeles Social Venture Partners (LASVP) Fast Pitch event, the nightcap to the annual SCG conference. The event allowed selected organizations to give a quick, 3-minute “pitch” to potential funders, and ultimately...

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B Corp or Bust: a (fake) interview with a blog reader

We did it! After a 10-month certification process, Blue Garnet is a certified B Corp. Cue mental fireworks and applause...

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